As we delve deeper into the 21st century, automation tools are revolutionizing how we do business these days. If we talk about the B2B world, marketers and sales reps often find themselves tied up with repetitive and boring tasks. The tools are busy doing the basic tasks while you focus on your core business activities.
A number of SaaS ad B2B businesses are using LinkedIn automation tools to find their ideal leads, collect important data, connect and engage with them, send personalized messages, etc.
However, there’s another section of people who have a different school of thought: They think LinkedIn automation is spammy and shouldn’t be part of the B2B marketing strategy. LinkedIn itself doesn’t allow the use of any advanced LinkedIn automation tools or bots.
With all the different opinions circulating around, B2B marketers often find themselves in a pickle: Is LinkedIn automation really a sales booster or just another spammer?
This blog will help you get your mind clear and by the end of it, you will know which way you should go.
Before we jump in, it’s imperative to understand LinkedIn automation.
What is LinkedIn automation?
LinkedIn automation tools have been designed to automate basic repetitive tasks such as searching, connecting, engaging, profile visiting, data collecting, sending messages, follow-ups, etc.
These tools help you make real connections, create a professional network, and initiate conversations without losing all that human touch in the lead generation process.
Any individual or marketing team or business can use these tools to automate different actions, from finding people to scheduling messages and campaigns, publishing relevant content to generating qualified leads.
LinkedIn Automation is Spammy – A Common Myth
There’s a coon myth that LinkedIn can restrict or ban your account if you use LinkedIn automation tools.
This part of it is true because LinkedIn might ban or restrict your account when it detects your automated activity.
How does it occur?
No tool in this world can guarantee you success if you try to overdo activities to cross the line. Some users use the latest LinkedIn automation tools to build large networks over the night. They try to send thousands of connecting invites and messages to every prospect without any filtration.
This ultimately makes LinkedIn suspicious of your activity and it takes action against you.
Thus, it all depends on the approach that you use while automating your LinkedIn processes. There are a lot of successful marketers who have integrated these tools into their lead generation process and are successfully generating qualified leads.
When used with the right approach and strategy, LinkedIn tools can dramatically increase boost your whole sales process.
How LinkedIn Automation Tools Boost Your Sales?
LinkedIn automation is a sales booster. Here are some ways you can use these tools to get maximum benefits.
Highly Précised Targeting
A successful sales process starts with targeting a highly précised audience that is relevant and niche-specific.
Putting a lot of effort blindly on irrelevant and random people is just a waste of time and money. A smart thing to do is to find those people who can be your potential clients in the future and the best LinkedIn automation tools help you with that.
These tools come with advanced filters and create lists of highly relevant prospects based on the keyword combination and filters that you have used.
If you want to get more authentic results, we’d recommend you go for LinkedIn Sales Navigator.
It saves you a lot of time
A great number of B2B marketers have acknowledged that leads searching is the biggest challenge for them.
The marketing and sales team fail to perform well because they spend most of their time just searching and connecting with prospects.
They are left with no time to focus on the actual sales part.
However, when you automate your basic tasks using advanced LinkedIn automation tools, you save yourself a lot of time that you can use to perform important tasks such as lead nurturing and lead converting.
Personalize Your Messages
Personalization and automation sound like two opposite concepts but the latest LinkedIn automation tools can even do that for you.
To make more sales, you first need to build strong business relationships with ideal clients. You can’t expect to build strong relations with clients with templated and boring messages.
Prospects today don’t like to respond to templated messages and that’s where personalization comes into the picture.
You need to make your messages personalized and relevant to get maximum responses from your prospects.
But sending personalized messages to thousands of prospects is not an easy job. That’s why you need to consider jumping into advanced LinkedIn automation tools.
The best LinkedIn automation tools come with features to send custom images, GIFs, and prospects’ avatars, customized for each prospect according to their profile.
This technique has really helped B2B marketers maximize their response rate and book more demo calls in a short time.
LinkedIn is, undoubtedly, the best to drive maximum traffic to attract potential clients. The best LinkedIn automation tools are just here to revolutionize your outreach and lead generation process.
Now it is up to you either you want to automate processes and speed up your lead generation process or just risk getting behind while your competitors are swooping into potential opportunities.
Checklist & Takeaways:
- LinkedIn automation tools are safe to use when used with the right approach
- These tools cause spam when you overdo things
- Start small, go slow, and jump in with a proper strategy
- Personalize your outreach to avoid detection
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